It’s that time again: Beauty Advent Calendar season ( I swear it gets earlier every year). From high-end luxury to a stock up on your staples, I’ve pulled together an edit of the best beauty advent calendars 2025 — from luxury icons like Liberty, Harvey Nichols, and Harrods to affordable heroes like M&S and ASOS. Each one comes with a who it’s best for tag, so you know instantly whether it’s the right fit for you (or for gifting — I’ve already secretly bought the No7 advent calendar for my gran).
But first, a note: you don’t need a beauty advent calendar. Your life is beautiful even without a little door to open every day in December. But if you plan to invest in something special for yourself, here are my top picks for what is actually worth your money.
The Luxe Icons
Liberty London Beauty Advent Calendar 2025 (£275, worth £1,245)
Best for: Luxury fragrance lovers and beauty connoisseurs
With 30 products (20 full-sizes!), Liberty leans into niche fragrance discoveries alongside luxury skincare staples. The ‘original and best’ calendar celebrates 150 years of Liberty this year with an artist-designed box, iconic Liberty print drawstring bag, and 15 “golden ticket” prizes.
Shop Liberty
Harvey Nichols Beauty Advent Calendar 2025 (£250, worth £1,000+)
Best for: Beauty obsessives who want all the icons in one place
25 drawers, with a MASSIVE 37 products, and 20 full sizes from brands like Le Labo, La Mer, Augustinus Bader, Charlotte Tilbury, Sisley. One in every 50 includes a £50 gift card. If there’s one that could turn my head from Liberty, it would be this one.
Shop Harvey Nichols
Harrods Beauty Advent Calendar 2025 (£295, worth £1,000+)
Best for: Stocking up on luxury skin and hair care
Well, it's Harrods, isn’t it? Big on skincare, 32 products with 14 full-size. I’d say there’s no misses here with a full list of recognisable brands. La Mer, Dr. Barbara Sturm, Acqua di Parma, a full-size Mac Ruby Woo and Davines Oi Milk. This is the calendar for high-end beauty classics.
Shop Harrods
Space NK Beauty Advent Calendar 2025 (£235, worth £1,000+)
Best for: Those who want a great mix of skin, makeup, hair and fragrance.
Another absolute showstopper. 35 products with a huge 26 full-size. If you want to stock up and discover new hardworking, high-end favourites, this is the one.
It's a treasure trove of variety, featuring Charlotte Tilbury, Glossier, Gisou, Drunk Elephant, Colour Wow and more. Plus, if you want to know exactly what you are getting, you can tap to reveal every door on the website. But where’s the fun in that?
Shop Space NK
Cult Beauty Advent Calendar 2025 (£240, worth over €1,100)
Best for: Cult classic staples + discoveries
Can I even get this post out before this one is gone again? It’s Cult for a reason. If this is the one for you, you'd better move fast (the limited edition is already sold out)—35+ products, 20 full-sizes, and a £20 Cult Beauty gift card. I like the mix of must-have classics and indie finds. Cult is great at spotlighting up-and-coming brands, so even when I don’t know a product I trust their curation to know it’s gonna be good.
Shop Cult Beauty
Mid-Range & Giftable
Looking for luxury but with a more accessible price tag? I got you. High-end calendars are only good value if you will actually use the products. Mid range calendars provide great value for money, with some wow-factor products and lesser known beauty gems.
LookFantastic Beauty Advent Calendar 2025 (£105, worth £655)
Best for: Maximum value at a friendly price
This is one of the best cost-per-product edits. It includes MAC, Color Wow, Sol de Janeiro, a White Company candle, and more. This can seriously compete with calendars twice the price.
Shop LookFantastic
M&S Beauty Advent Calendar 2025 (£60 with £35 spend, worth £330+)
Best for: Easy gifting and maximum use
Perhaps this is a controversial opinion, but last year’s M&S calendar was a thumbs down for me. It looks like they have upped their game (and the price). I am obsessed with the Bella Freud–designed packaging, and the curation is designed to flex some new beauty partnerships. It features REN, Clinique, Nuxe, Skin Food, and Benefit Cosmetics, a great gifting one because all the products are so usable.
Shop M&S
Anthropologie 24 Days of Beauty Advent Calendar 2025 (£98, worth £300+)
Best for: Offbeat brands that are a joy to find
Ok Anthro, I see you. Mixes gorge packaging with cult picks like Supergoop and Juliette Has A Gun. I like that it’s packed with brands you don’t often see in calendars or beauty boxes.
Shop Anthropologie
ASOS Face + Body Advent Calendar 2025 (£90, worth £368, excluded from discount codes )
Best for: Hard-working high street products
Affordable and fun — a blend of ‘drugstore staples’ and cult names. Another one where you are probably gonna get around to using everything in the box.
Shop ASOS
Beauty Advent Calendars 2025: Extra Picks
Beyond the usual suspects (Liberty, Harvey Nichols, Space NK, etc.), here are some other Beauty Advent Calendars 2025 worth knowing about.
Beauty Bay Advent Calendar 2025 (£120, worth £450)
Best for: Full-size beauty on a mid-range budget
27 products, with 23 of them full size — a mix of skincare, makeup, haircare, and body. Beauty Bay’s edit leans trend-driven but not gimmicky, and the value is undeniable.
Byredo Christmas Advent Calendar 2025 (luxury, £699, worth it?)
Best for: The fragrance obsessive
Who am I to say an almost £700 advent calendar is excessive? Let’s face it, if money was no object I would be adding to bag so fast. Byredo’s first calendar comes in a three-tiered box with 24 products. Expect cult candles (Bibliothèque, Tree House), travel fragrances, hand creams and indulgent extras.
Glossybox Advent Calendar 2025 (£90, worth £600+)
Best for: Subscription box fans who want more
A mix of full-sizes and deluxe minis across skincare, haircare and makeup. Think of it as Glossybox but turned up several notches. Excellent value if you love the variety and don’t mind some new-to-you brands.
Selfridges Beauty Advent Calendar 2025 (£250, worth £1,136)
Best for: Luxe value hunters
37 products (24 full size) from Charlotte Tilbury, Laneige, Color Wow, Creed, Gisou, and more. The packaging is as polished as you’d expect from Selfridges, and the value per product is one of the best.
Boots No7 Advent Calendars 2025
Ultimate Beauty (£175, worth £530) — full-size only, the premium option.
25 Days of Beauty (£60, worth £236) — a mix of minis and full-size, more budget-friendly.
Best for: Skincare-first beauty, or gifting to someone who doesn’t need 20 different brands.
I’ve already picked one up for my gran (don’t tell her).
And finally…
If you are finding this too late and everything is sold out, or you just want some more options, here’s a quick-fire list of honourable mentions:
MAC Beauty Advent Calendar 2025 (£170)
Best for: Makeup loyalists
Shop MAC
Charlotte Tilbury Beauty Advent Calendar 2025 (£210)
Best for: Glow-getters
Shop Charlotte Tilbury
Jo Malone Beauty Advent Calendar 2025 (£360)
Best for: Fragrance connoisseurs
Shop Jo Malone
Kiehl’s Beauty Advent Calendar 2025 (£119)
Best for: Skincare loyalists
Shop Kiehl’s